Nothing extravagant, it just has feeling to it

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Put them right in your PPC headlines. Mainly because the headline is the first (and sometimes only) thing searchers read. But also because numbers in headlines always tend to perform well and words like “free” light up the human brain (like the elevator buttons when Buddy the Elf pushes them all at once). how to increase click-through rate google ads - ad headline with special offer 7.



Put your main keyword in your display path Google Ads display paths appear after the slash of IT Numbers your destination URL. Though they’re optional, you should absolutely use them. Treat them as a part of your ad copy and use them to include your keyword. In the examples below, one of these is not like the others. Those display paths can be used to indicate value or reassure the viewer that you have what they’re looking for. how to increase CTR - display paths in google ads URL 8. Create emotional ads Emotional ad copy is a must for increasing your click-through rate. But the secret to emotional ad copy is to keep it subtle.





No need for all caps, hyperbolic words, or exclamation points. Take a look at the two ads below for public speaking coaches, both with solid ad copy. The first one uses terms like “best public speaking coach,” “level up your public speaking skills,” and “tailored.” That’s all well and good, but the second ad has more emotional words and phrases, like “Speak more confidently,” “Boost your career,” “live your best life,” and “unlock your potential.” how to improve google ads ctr - example of an emotional ad Not only is this more benefit-focused copy, but it’s also more emotional.