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Create searchoptimized social media content that answers important questions in an authentic relatable way. The demand for video content continues to expand The content marketing trend for video is simply more. More features more formats and more videos on platforms that were traditionally textfirst.  kicked off the shortform vertical video trend a while ago. Those quick clips are still an engagement superstar on most platformsshortform videos are  more likely to get shared than any other type of content. Whats shifting in is the thirst for video content beyond the second clip. Gen Z viewers for example are heading to YouTube to watch hourslong fan videos that deep dive into shows they stream. Content marketing trends  screenshot of YouTube video recapping downton abby. Gen Z is known for their love of bitesized clips but theyre increasingly consuming longer videos.  is even pushing its creators to produce longer videos. And its toying with the idea of another bump in max video length to minuteswhich would match the max length that Instagram pushes to Reels. Expect new features to make longer videos more enjoyable. For example  added scrubbing thumbnails so viewers could scan videos for their favorite moments. Content marketing trends  screenshot of a video showing the floating thumbnail feature. Social media platforms continue to add features to make longer videos more popular. Youll even start seeing more videos on LinkedIn especially since a video is times more likely to be shared than a text post. Dont expect funny cat or cool vacation videos though. LinkedIn recently tweaked its algorithm to prioritize knowledge and advice over personal content. Heres an example from the team at Copy.ai. Notice how they use a short educational video on LinkedIn as a hook for a longer one on YouTube. Content marketing trends  screenshot of a LinkedIn video from Open.AI Short educational videos on LinkedIn are exactly what the algorithm is looking to surface for its