PPC campaigns can get expensive

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Making audience research a continuous process will help inform the details you’ll need for your PPC ads. If you’re: Conducting customer interviews or distributing micro surveys. Monitoring social media platforms. Comparing competitive data. Monitoring site performance. Then you have all the data you need to personalize your PPC ads. On top of targeting demographic data like age, location, and gender, it also helps to consider the psychographic data of each of your audience segments.

Understanding the habits of your ideal customers allows you to take Denmark WhatsApp Number Data  advantage of time targeting. Let’s not beat around the bush:  quickly. By monitoring the conversion and performance data day by day and comparing it to previous weeks, you’ll be able to spot times of peak engagement that occur on specific days within a defined time frame. It’s a technique called dayparting. You can use the technique to optimize your PPC campaigns and control your ad spend by serving ads at those specific peak times.

Psychographic data can help you with your ad scheduling and assist you in creating variant post-click landing pages that convert visitors. You want to be that overeager friend in the group that asks all the questions: → What are their working hours? → When do they like to shop online? → What devices do they use to shop online? → What payment options do they prefer for online purchases? → What are their hobbies? This way, you can segment your PPC targeting by topics, interests, and life events.