The skimming method The skimming method is a strategy

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Price relative to value It represents the strategy by which the price of products is established according to the value that customers receive upon purchase; the final consumer will be willing to pay a higher price for a product only if he perceives that the value he receives is superior to its purchase cost. This strategy is considered to be a way in which you can significantly increase the profitability of the business, as long as you offer a high value in the market. The strategy is recommended for companies that have quality, premium products and that address a specific segment of very loyal consumers.


An analysis of the market and, in particular, of the profile of the ideal customer is necessary to be able Phone Number Data to identify how much he is willing to pay for the products offered. However, it is not advisable to set the price based only on the value you think the customer perceives, but you should also take into account other important factors, such as: notoriety, reviews, acquisition cost, etc. The skimming method The skimming method is a strategy that can be adopted and implemented by businesses that market innovative or unique products where competition is non-existent. Initially, a high price can be set for the products. Once the products will be copied, so that competitors will appear in the market, the strategy of lowering prices can be applied, with the aim of maintaining the interest of customers and becoming highly competitive; it is very likely that with this method you will eliminate from the market many competitors who will not be able to practice lower prices due to barriers to entry. Market penetration price It is considered a strategy often implemented by famous brands that want to penetrate new markets; in order to increase consumer confidence, these brands enter the new customer segment with lower prices, which they increase once they manage to establish themselves.





Discount codes, vouchers or other methods can be used to offer customers price reductions; one of the risks that comes with this strategy is the possibility of damage to the brand's reputation due to the low price, as customers may interpret the products as low quality. The bundle method It represents the strategy by which a company decides to sell, as a package, several products at a single price. This strategy can be applied through upselling, cross-selling or BOGO discount (buy one, get one); if this strategy is not properly implemented, it can have a negative impact on profitability. 8. How to prepare the launch of the online store.