Xiaohongshu’s main business growth

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Douban's biggest problem is that it cannot grow from a DAU perspective, and it has missed the Maoyan-style movie ticket opportunity in the commercialization process. million DAU, the retention rate is only , which shows that a large number of passers-by come to Douban to take a look at the movie ratings and then leave. Those who have contributed DAU but are not loyal users of Douban have lowered Douban’s next-day active retention and average usage time per user.


These users who are not very sticky have relatively weak commercial value. How much money is Indonesia Phone Number hidden in the Internet community? It depends not only on the user stickiness and interaction of the product under the premise of high DAU, but also on the development of advertising resources. In terms of product volume, only Bilibili and Xiaohongshu have community products that meet high DAU standards.





Xiaohongshu’s main business growth in recent years, in addition to traffic advertising, comes more from the monetization of videos and live broadcasts within its products. Commercialization has grown significantly. However, with the completion of community generalization, growth has slowed down, and commercial inventory has been exhausted to a critical value. Xiaohongshu still needs to balance a genetic problem: commercial content and its community cultivation mentality are mutually exclusive. The number of new additions to Station B has doubled in the past two years. H