Research from marketing experts

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Consider influencers as a way to get your product or service seen by an audience that may otherwise be out of your reach  Mediakix found that of marketers find influencer marketing to be an effective strategy You may also wish to consider creating a blog with images of the work your brand is doing to back up your content Blogs are great for SEO purposes but adding strong visuals like images or videos can take your marketing to the next levelWe know how influencer marketing works and we know why it works Word of mouth continues to be the most powerful marketing tool available which means influencer marketing is nothing new


In the past we called it endorsements usually by paid spokespeople like recognizable figures and celebrities The only difference between the endorsements of yesteryear and todays influencer marketing is that celebrity status is no longer necessary to reach wide India Phone Number audiences In fact the latest statistics prove that micro and nanoinfluencers get better engagement on their promotional posts than celebrities though their follower numbers may be smaller Influencer marketing often brings to mind makeup tutorials fashion subscription unboxing videos and other consumerfocused marketing content





B2B brands may believe influencer marketing isnt designed for B2B marketing campaigns but that isnt true B2B brands have long benefitted from influencer marketing in other forms Maybe it doesnt look like the digital influencer marketing we see on Instagram and TikTok but its still wordofmouth marketing from respected figures To use this type of marketing as a B2B brand consider the following areas Expertise Is Crucial Because B2B buyers are already experts in their field theyre not likely to seek out influencers with hundreds of thousands of followers to determine which programs services software or equipment to use.