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Most of your website's pages should return a 200 status code. Pages with errors will display a 3xx, 4xx, or 5xx status code. Here we'll explain the status codes you'll likely see when conducting an SEO audit, and how to fix them. 3xx status code 301: Permanent redirect. The content has been moved to a new URL, and the SEO value from the old page has been carried over. 301 is fine unless it's a redirect chain or loop that causes multiple redirects. For example, redirect A passes through redirect B, redirect C, and then reaches D, resulting in poor user experience and page speed. This situation will increase bounce rates and affect conversions. To improve this situation, delete redirect B and redirect C and configure redirect A to point directly to D. Visit Screaming Frog's Report > Redirect Chains to download the redirect path and identify which 301 redirects should be removed. 302: Temporary redirect. The content in question has been temporarily moved to a different URL. 302 is useful when conducting A/B tests to try out new templates and layouts.
However, if it has been more than 3 months since you set up 302, you should replace it with 301. 307: Temporary redirect due to protocol change from source to destination This redirect should be used when the move is temporary and the original URL is still needed. 4xx status code 403: Access is prohibited. Used for Belgium Phone Number Data content that can be viewed after logging in. 404: Displayed when the page does not exist due to a broken link, or when the page has been deleted but has not been redirected. Like redirect chains, 404s don't provide a good user experience. Delete internal links pointing to 404 pages and update them with redirected internal links. 410: Permanently delete page. Check all pages with 410 errors to ensure they have been permanently removed and do not have any content that requires a 301 redirect. 429: Too many server requests in a short period of time. 5xx status code All of the 5xx status codes are server related. These indicate that the server was unable to fulfill the request. Be careful with these, but the problem is with your hosting provider or web developer, not your website.

Configure canonical tags to indicate important pages to search engines Canonical meta tags appear in sections within a page's code. <link rel=”canonical” Source code highlighting canonical tag Canonical tags exist to let search engine bots know which pages to index and display in search results if there are identical or similar pages. For example, let's assume that an e-commerce site sells blue police car toys, and there are pages for "Toys > Cars > Blue Police Car" and "Toys > Police Cars > Blue Police Car." Each page is of the same blue police car. The only difference is the breadcrumb link that takes you to that page. By adding a canonical tag to the "Master Page (Toys > Cars)", you can notify search engines that this page is an original page.
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