Females – led to Dove’s

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‘No distortion’ campaign. A push-back against the editing of women’s bodies for print/online purposes, Dove introduced its “No Digital Distortion” mark, a symbol to confirm that a picture had not been digitally altered. This was a clever move as the symbol appears on everything Dove produces: all their digital and print ads as well as branded / social media content. It’s a consistent reminder of Dove’s message across traditional and digital channels acting as a daily reinforcement of their commitment to #realbeauty. Dove also went further to demonstrate their ethos in


this area and signed a two-year global partnership with the Cartoon Network series “Steven Universe” to educate young people on body confidence as part of its Self-Esteem Project. Dove: A Spotless Approach to Digital Marketing For their latest Exit Mobile Number List campaign, entitled #showus, Dove partnered with Getty Images to collect over , images submitted by women and non-binary individuals from a variety of underrepresented backgrounds. As with the  Shutterstock campaign, they continue to invite media and advertisers to join the cause by using these photos and encouraging the representation of all kinds of individuals. Dove: A Spotless Approach to Digital Marketing Does Dove Always Get it Right? In a word – No. In , Dove had to apologize for an ad for its





VisibleCare body wash as it seemed to show a black woman in the "before" photo and a white woman in the "after" photo with "more beautiful skin." And in , Dove faced criticism for advertising its Summer Glow Lotion as being for "normal to dark skin." Several years later, in , Dove faced harsh criticism for an outdoor activation of their #ChooseBeautiful campaign, which didn’t go down as well as they thought it might. Women were invited to choose a doorway depending on how they felt about themselves.