Expert tip: When Mozilla shaved

FindYourMobile

Google is surfacing videos in high-quality imagerydirectly in the SGE carousel. Although the quality isn’t quite there yet, you shouldexpect that playable videos will become a really important part of your contentstrategy. Create high EEAT content Google’s EEAT Experience, Expertise,Authoritativeness, and Trustworthiness framework is not a ranking factor but acomponent of its Search Quality Evaluator Guidelines.




While this framework hasexisted for a decade, this year Google added an Find Your Mobile Number List extra E for ‘Experience’. Thisis significant as AI cannot generate real-world experience like people can.This gives human content marketers an advantage and cements the importance ofhaving experts write or inform content. “As you develop your content strategy,think about how to weave in proof that the writer or person running yourwebsite has Expertise, first-hand Experience, Authority, and Trust, so theydeserve to be listened to,” says Lam. Expert tip: Make a checklist of all theEEAT signals that matter to your business and grid it like a scorecard. Look atwhat your competitors are doing to build trust and authority. Then gradeyourself against all the things your competitors are doing and figure out howto improve. Focus on conversion rate & UX Google always makes changes thataffect your ability to capture people directly in the search engine resultspage SERP with clicks.





Unfortunately, that's out of your control. But you cancontrol user experience UX. “You can't afford to have slow page speed and pooruser experience,” concludes Lam. “You want to make sure that for every userthat visits your site, you are absolutely maximizing your chance at convertingthem.” Expert tip: When Mozilla shaved a second or two off its load speeds, itwas able to improve its conversions for Firefox by around %. Small tweaks toyour UX and page speed, and a focus on conversion rates, can have a big payoff.PPC Trends With such fierce competition for customers, paid advertising offersa way for companies to target their core audience with relevant messages.