|
Every Facebook user's wall contains the latest posts from the pages they follow or from their friends. If you calculate that on average each user has a few hundred (or thousands) friends and followed pages, you understand that there isn't room for everyone. Dann Albright wrote an article (in English) in which he collected the advice of marketing experts on how to grow the audience of a Facebook page in the absence of budget for Ads.
Among the various suggestions, more or less known, I would like to point out that of Auston Troyer: invite your audience to manually activate notifications from your page. It's a very simple strategy, but Troyer has seen that it works: your most loyal customers Phone Number Data really want to see your content on Facebook. I remind you that each user can select up to friends and Facebook pages to add to favorites. You may therefore need to remove some bookmarks before adding others. Here you can find the official guide that explains how to view and manage favorites in the Facebook News section. Here , however, you can find out how to enable or disable notifications for the people or pages you follow on Facebook.For a local business, your Google My Business listing is vital.
Just think about the ease with which you can show your opening hours, your contacts (phone, address and email) and your photos. We can say that, for those who search for you on Google, it is one of the main landing and transit points. But that's not all: Google My Business can be part of a broader advertising strategy called Local Marketing. The best books on Local Marketing I believe it is very important to have a good technical starting point to be able to advertise your local business. For this reason I list below some books that can really train you. Local marketing stories by Cinzia De Falco These are the chapters that I found most interesting: Eight benefits of having a Google My Business listing.
|
|