Beauty industry digitalization project

MDJalhokBabu

The three-year epidemic has had a greater impact on offline B-end merchants. Starting from 2023, in order to empower offline B-end merchants to form relatively stable regular customer orders, and at the same time attract new customer traffic through preferential packages, the company's strategy team It was decided to pilot the beauty project in some stores to explore the possibility of new models to attract new customers and bring about performance growth. 1. Project feasibility and ROI assessment In recent years, with the drastic changes in the external environment, offline businesses are facing performance pressure. Beauty services, as an emerging consumer hotspot, have great market opportunities. Specifically, we will analyze from the following points:

1. Market opportunities The compound growth rate of the market size of China's beauty and hairdressing industry from 2015 to 2021 is 4.0%. The consumer demand for the beauty and hairdressing industry is strong, and the upstream and downstream industries and emerging business formats are developing rapidly. It is estimated that the market size of China's beauty and hairdressing TG Number List industry will reach 445.9 billion yuan in 2025. At the same time, anti-aging and anti-aging (45.7%) and moisturizing (39.7%) are the most popular light medical beauty items, and light medical beauty items such as whitening and brightening, firming and lifting are also more popular. Due to its quick results, low risk and low price, it meets the upgrading needs of beauty consumption and gradually becomes popular and high-frequency. (Source: iiMedia Consulting’s “2022-2023 China Beauty and Hairdressing Industry Investment Layout and Trend Research Report”).







pays (the order status is updated to shipped/to be written off). b. Service reservation requires payment: After the merchant's backend billing and payment is completed, settlement will be carried out. Online card item orders: Settlement occurs after the customer pays (the order status is updated to Completed). Online recharge orders: Settlement is carried out after the customer pays (the order status is updated to Completed).