Naver Search will operate in a similar way to Google

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on the measuring agency, but it is clear that Google has been on the rise in recent years.) Search market share is not simply a matter of search market share. In fact, the reason I planned a search engine optimization book was because of YouTube. As YouTube gained popularity, content producers flocked to YouTube in large numbers. In other words, many Naver bloggers moved to YouTube, cracking Naver's iron grip that dominated the domestic UGC ecosystemis means that the Naver blog ecosystem, the main target of domestic marketers, is being shaken to its core. ​

The performance of Naver’s search engine is actually not good. On the first day that Naver's ambitious(?) strategy to enhance web document exposure was implemented, marketers were astonished. Why on earth was this content exposed at the top? Do you know   Special Data the designer of Naver’s search algorithm? In any case, Naver is faced with the urgent task of improving the performance of its web document search engine.

I don't know how the search share will change in the future, but Naver Search will operate in a similar way to Google. Then, marketers who care about top exposure on Naver also need to be familiar with Google's search algorithm. In fact, it would be a shame to miss out on Google search, which is gaining momentum. ven when Google's search share was only 5%, people who were good at finding information used Google, but now it is 30%. This means that influential consumers are very likely to conduct Google searches. And a more fundamental problem. If you neglect search in your content marketing, you won't be able to market effectively.