The decisive factor is the results

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All other colors are the result of mixing these three colors. We tested this hypothesis on several projects. Here is the result of one of them, the task: promoting financial consulting services. Result: men respond better to green, women - to blue. TOP 2 creos by click-through rate for women - blueTOP 2 creos by click-through rate for women - blue TOP 1 green, TOP 2 and TOP 3 red for menTOP 1 green, TOP 2 and TOP 3 red for men Every rule has exceptions and every project is individual. But this proves that you can identify reasonable patterns in your project and use this in the future when scaling. The company's corporate color is red, but if we limited ourselves to that only, we would receive more expensive clicks and applications. Conclusion: in performance marketing, the brand book should not be the decisive factor when choosing the style of an advertising banner.  of A/B testing of creatives.

Heading and subtitle on the banner. At the start of the project, it is Email List important to identify the pain points of different audience segments, the main USP of the product and combine them in advertising creatives to determine the best option. For example: Determining the best creative Addressing the target audience. Indicate on the creative who your offer is relevant for. On one of the projects, our target audience were businessmen with a monthly turnover of 2 million rubles or more, so we directly addressed them in the creative text. Result: a decrease in the number of clicks and an increase in the cost of the application. But the percentage of qualifications has increased - we have cut off non-target users. Case:

   


Performance marketing for “non-boring finance”: 5700+ applications in 3 months Hypotheses based on audience segments and targeting settings Here I will note two stages of testing: Testing specific settings: gender, age, geo- and social demographic parameters, key queries, databases, etc. Dividing the audience not only by decision-maker , but also by the degree of user awareness of your product/service. Here you determine what stage the client is at in terms of making a decision, and build a funnel for him. Since it is important to understand where the client is now, what to show him and what stage to transfer to in order to lead him to a purchase. For such segmentation we use B. Hunt's mode.