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Then, we recommend activating loyalty levers to reactivate them and encourage them to convert again. Drive to store: include your points of sale in your strategy However, a complete and performance-oriented digital strategy should not have the sole aim of promoting conversions through the site, but must make the store and website work in synergy. You must therefore encourage drive to store, particularly if you have several points of sale. Neon  The goal of a drive to store strategy? Use web-mobile technologies to bring a targeted person to a physical point of sale, with the ultimate objective of purchasing. And yes, even if digital technology has taken an important part in our lives and transactions on e-commerce sites are increasing every day (1,505 billion online transactions in 2018, +20.7% compared to 2017).

, the physical store has not said its last word! The proof? 82% of French Korea Phone Number Data consumers believe that one of their real pleasures in shopping is being able to touch the products and try them. The point of sale retains its credentials, being the ideal place for the customer to test, touch, ask questions, etc. It is an essential part of an overall customer experience, a real contract of trust on which you must capitalize. As an e-retailer, there are several solutions to increase traffic in your points of sale Geolocalized campaigns Couponing: discount vouchers distributed online but usable at point of sale Click and collect Store locator visible on the site Etc.



Drive to store techniques allow you to take advantage of location data and enhance your points of sale in order to offer an even more personalized service to your customers, and therefore an ever more memorable brand experience. The acquisition campaigns that you are going to launch are crucial to increase your turnover, it's true. But they are inseparable from a good loyalty strategy! For what ? Quite simply because increasing your customer retention rate by 5% can increase your profits by 25 to 95%, depending on the strategies implemented. Implementing a loyalty strategy is an excellent performance lever for your e-commerce site.