Discover reports to try to find the most effective topics

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Be consistent within your categories Most websites are about a specific subject matter. It could be coffee, a laptop, SEO, or something else entirely. Whatever works for you, when creating content, be careful not to stray too far. One day he might be publishing about his iPhone and the next about cooking tips, but that doesn't send a positive signal to his audience or to his Google. It just wateres down your "authority" across all categories. The only exception to this rule is if you work for a media giant that covers everything. Find entities that work for your brand I manually went through the



Discover reports to try to find the most effective topics. However, this method cannot be implemented on a large scale as it only targets the main entities. If you already have many pages in Discover, you may also have access to developer  Australia Phone Number Data resources. If so, you can do what John did and run the article through Google's natural language tools , combine entities based on salience, and analyze which ones brought him the most Discover traffic. This is an example of entity analysis. You can test the NLP API yourself. Scroll down to the demo input window and paste some of your content there. Find relevant entities and information using Google Images Dan has come up with an easy-to-use way to see what other topics Google associates with a topic.


   


Go to Google Images , search for your main keyword, and check the related entity tags at the top. Alternatively, you can use a tool such as Entity Explorer that can retrieve data in this same way . Use this as inspiration for what to add to your current or future content. After Dan incorporated relevant entities and information into his content, Discover performed better. He also ranked for more keywords. 7. Become a knowledge graph entity Discover can only follow your brand if it's in your knowledge graph . You can check if this is the case by searching for your brand on Google. If your search results have a knowledge panel, it's in the knowledge graph. Gibson Brands, Inc.