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But after skimming through the contributions, they just weren’t good marketing and SEO sources. I studied marketing as a part of my major, and it’s a sad truth that many academic marketing pieces are far from reality. Take this into account for your industry. On top of that, some sources are also so-called predatory journals that don’t meet the reliability and independence criteria. My opinion is that you’re best sticking with JSTOR and not wasting time looking elsewhere. C. Check brand mentions in search of unlinked coverage I’d recommend doing this only if you feel like you’re missing just one more great source, as it involves searching the web for unlinked brand mentions. You can do this with Google search operators. Just plug in different news, magazines and industry blogs with your brand name: 14 brand mentions google However, this is quite tedious and time-consuming, so let’s streamline this process with the help of Ahrefs’ Content Explorer. Content Explorer is a searchable database of more than three billion pages, where you can use similar search operators to filter the results.
In our case, I want to see all mentions of “ahrefs” except those on our website. 15 content Special Data explorer brand mentions This returns over 250,000 results: 16 content explorer pages Unfortunately, there’s no way of filtering this down to websites that are good sources for Wikipedia, but we can narrow things down with filters to get a smaller sample to work with. First, let’s select pages that are live and in English, as these are the only types of pages we can link to from Wikipedia. 18 content explorer english live Second, let’s filter for ‘authoritative’ websites. To do that, we can use Domain Rating (DR), which reflects the strength of a website’s backlink profile. Suitable sources for Wiki tend to have pretty high DR, so I’ll set this filter to DR 70+. 19 content explorer dr 70 Finally, let’s toggle the “one page per domain” button and use the “highlight unlinked domains” feature to highlight results that don’t link to us. 20 content explorer unlinked domains Remember, we already went through referring domains, so we’re only interested in sites that don’t link to us now.

To export those, we just hit “Export” and toggle the “Only pages with highlighted domains” box and get the data: 20 export This is how it looks in Google Sheets sorted by DR: 21 export sheets We just filtered more than 250 thousand pages to only 174 domains. You can now easily skim through the Content Title and URL columns manually in search of potentially suitable Wikipedia sources. What to do if you don’t meet the English Wikipedia notability guidelines First of all, there’s a high probability that you won’t meet the criteria. If you gave it a shot and your submission got rejected, don’t push unless you can improve the page and its sources. The number of rejected submissions is recorded, so you might regret it once you undoubtedly become a notable entity.
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