Ask questions one on one In addition

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email-signature-example  to asking authors to share their posts and making it as easy as possible, do the same for your team members. Lisa is great at reaching out to team members from time to time with specific questions. For example, she sends me a chat message asking me to share a particular article on Twitter or LinkedIn. As someone who can have tunnel vision, I appreciate how easy she makes this – and I always share what she asks. You could also shoot an email or send a request to the whole team, but I'm partial to one-on-one questions since not everyone on the team will send the same set of tweets (although , effective). Republish content


This next set of tips expands the scope of your best content by republishing it. Bring back the best posts To be honest, our team has discussed the effectiveness of the take-home approach several times, and  Special Database we're glad we tried it. The results were surprisingly good. Back by Popular Demand posts are often some of the best performing posts of the month. You can read more about our process, but here are some notes: Republish posts with significant updates and posts with few or no updates. In general, the results are equally good. All republished posts will be referred to as such through an editor's note and an image with Back by PopularDemand branding.






Wait about a year for the post to be republished. Look at your organic search traffic to decide which posts to process. As mentioned in the tip above, use Google Analytics to see which links are being clicked and use that data to update your posts. Remove links that people aren't clicking on and update your posts with better information whenever possible. Publish printed matter Do you have a print article that could have a longer lifespan by publishing digitally CMI has CCO Magazine, which republishes many of the blog's articles and includes a call to action encouraging readers to subscribe to the print edition. Share your best content with your team to see if there are additional opportunities Also, use this process and template to send monthly editorial updates to your team. But I'll share a quick story that might help simplify things: The holidays hit and I got busy. I crossed the