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The bounce rate will be lower and the conversion will increase. A low bounce rate means a higher position in search results. Content and the position of an expert Highquality texts will make us look like an expert in a given industry. Interesting content will help us gain authority, stand out from the competition and gain the trust of potential customers. Content and indexation Publishing new content and updating texts that are already on the website will make Google robots visit our website more often. Effect? Faster indexation and greater, valuable traffic. Content on the website – why is it still important.

Why else is content important? Valuable texts, interesting infographics, and social media entries are a way to increase company recognition. Content will be excellent support in building a community around the brand and will help reach new audiences. content in photo retouching positioning Highquality content – ​​what is it? What does good content mean? What should you focus on when creating texts for a website? Uniqueness Valuable texts are primarily unique texts, written by us or a copywriter from A to Z. Of course, we can be inspired by the texts of our competitors, but it is important that we do not copy them.



Google robots will detect plagiarism, and this will not have a good impact on the website's position in search results. Headlines Headlines are key. Each text should contain one H heading and  headings. Headings are the blueprint for the text, so they must be well thought out. It's best to stick to the rule one headline = one thought. Appropriate keyword density The times when excessive concentration of key phrases in results are gone. Modern positioning focuses on the natural arrangement of phrases  both the main keyword and semantic phrases.