Which we have been operating

Juthi88485

In this phase, which occurs after the definition of the target, the team must define the buyer personas the company figures who will be addressed throughout the project. The question we ask ourselves is: who should the blog articles, white papers, infographics and, in general, all the content that we are going to produce be addressed to? In this phase, the sales representative is actively involved because it is necessary.

Understand what the real needs and pain of the buyers being addressed are. While for the definition of the target (previous phase) marketing can have all the answers available even without involving the commercial area, in this case Job Function Email List an evaluation and opinion are necessary from someone who works within the market every day . The estimated effort is one working day. Especially in inbound marketing, which relies.



Heavily on the attractive power of content aimed at solving problems, defining the pain of buyer personas correctly leads to the creation of ad hoc editorial plans , optimized in terms of content and SEO. The objective is the virtuous circle: SEO optimization helps position the article in Google's SERP, the quality of the content makes it attractive to its target reader, who by reading it helps him climb the search engine rankings.