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Like oil, we must refine data to use it. That's where choosing the best customer data platform or CDP steps in. customer data platform tracking a customer’s purchase A CDP can help you better understand how customers interact with your brand. In this post, you'll learn what CDPs are, how they work, their benefits, steps for choosing a CDP, and more. Download Now: Free Customer Journey Map Templates Table of Contents Understanding Customer Data Platforms How do customer data platforms work? Benefits of Customer Data Platforms What to Look for in a CDP Steps for Choosing the Best Customer Data Platform The Top Customer Data Platforms Refined Data is Usable Data Understanding Customer Data Platforms Customer data platforms are software that provide a -degree view of how customers interact with the marketing, sales, and service channels of a brand. These channels can include your website, mobile app, and advertising platforms. , the CDP collects and organizes the data in real time. With this information, you can make informed product and marketing decisions, which improve customer experience. Today, CDPs have become a necessity for many companies. In fact, the customer data platform industry has grown from    . billion in to    billion in . Absolute Reports forecasts that the global CDP market size will reach    . billion by .

With the ability to aggregate and organize lots of data from many touch points, it's no Phone Number List surprise that % of marketing professionals invest in a CDP. Customer data platform wanted by % of marketers Image source How do customer data platforms work? First, picture yourself as the director of marketing in a thriving ecommerce company. Your company creates a new website. You've uploaded several products, created product descriptions, and boom, your site is live. A potential customer may start their journey with a Google search. Two days later, the customer could revisit your website and use your live chat button, but not buy.



A week later, the customer opts into your email list. In another week, the customer clicks your Facebook ad, views the product, and adds it to their cart. However, they haven't clicked "check out" and remain unconverted. These are all individual data points capable of shaping your marketing campaigns. Often, storing these data in multiple locations, like your CRM, heat map tool, or Google Analytics, causes data silos. A CDP solves this problem. How customer data platforms work from source to destination Image Source A customer data platform brings interactions from multiple data sources into one system. With a CDP as your source of truth, you can segment users, create detailed customer profiles based on behaviors, and better target customers.