Taking up methods based on

mrauf530.5@gmai

Lucy, from our earlier example, did exactly this.Modern marketers understand this aspect of buyer behavior and try to use it advantageously. For example, Sephora and other cosmetic manufacturers implement “try-on” features in their applications.Consumers can apply virtual makeup shades in a phone application. This lets the buyer see how they will look with makeup online before potentially transitioning into an offline purchase.

Of course, the purchase doesn’t have to be offline.While cosmetics continue  spain dataset to be regularly purchased in person, the same app that lets you try on shades is also an e-commerce platform. Clever, right?If you are at a Sephora store, you can scan a generated QR code that lies on the table next to all the products you are considering, and it takes you straight to their app where you can virtually try on the makeup.

So you are physically in the store with the ability to try on the product both virtually and physically.This is great strategy for a makeup brand that might not have the exact shade someone is looking for. Instead of that person giving up and walking out, they could try on the product virtually while also evaluating the look and feel of the product in-store.